All-Nutrient hair care
Structural Package design

Client: Chuckles, Inc.
Project context: Re-branded the full product line to be high-end and luxurious.
Personal involvement: Client engagement, Structural package design and development, Graphic design collaboration

Target User / Buyer

Sex: Female dominant
Profile: People who pay extra for salon services, Fashionistas
Design language: Elegant, Unique, Professional

Problem

All-Nutrient is a salon-only brand selling high quality hair care products. Their previous packages and branding didn't have the high-end look and feel to match its quality, and the design language wasn't consistent across the full product line.

Process

Frame & Learn

Worked directly with client to generate a detailed and relevant design brief for the project,including timing, budget, objectives, challenges, logistics and more.

Ideate

Created multiple bottle concepts that leverage existing stock cap options to achieve the high-end look.

Build

Leveraged 3D printing technology to rapid prototype different bottle designs for ergonomics and visual testing.

Worked in parallel with the graphic design team to ensure the decal to work with the bottle, from both a technical and visual standpoint.

Implement 

Worked directly with the blow-molding vendor, as well as the engineering team, to ensure the bottle is manufacturable, and compatible with the selected cap option, with minimum design changes.

Result

A product line with the high-end look and feel that matches its salon-only brand image, with a consistent design language across the board.