Target User / Buyer

Sex: Female dominant
Profile: Environmentally conscious shopper, Stay-at-home parent, Young professional
Design language: Elegant, Sleek, Modern

Problem

Previous package had very limited label space for branding purpose, which resulted in little shelf presence.

Previous package had an outdated design. The new design should be visually pleasing so the package could be left on the counter as part of home decoration, and to make cleaning dishes a more pleasant activity, 

Process

Frame & Learn

Worked directly with client to generate a detailed and relevant design brief for the project, including timing, budget, objectives, challenges, logistics and more.

Ideate

Created multiple bottle concepts that leverage existing stock cap options.

Build

Leveraged 3D printing technology to rapid prototype different bottle designs for ergonomics and visual testing.

Implement 

Worked directly with the blow-molding vendor, as well as the engineering team, to ensure the bottle is manufacturable, and compatible with the selected cap option, with minimum design changes.

Result

An updated, modern and elegant package with a refreshing look on the shelf, which stands out both in store and online with maximum brand image differentiation.