ALLMAX Protein powder
Structural package design

Client: Healthy Body Services Inc.
Project context: Redesigned the complete package, including cap, bottle and powder scoop, to match Allmax's brand identity.
Personal involvement: Client engagement, Structural package design and development, Vendor engagement

Target User / Buyer

Sex: Male dominant
Profile: Fitness & muscle-building enthusiast
Design language: Active, Masculine, Rigid, Strong

Problem

Previous package had poor usability. It was difficult for the users to unscrew the cap with ease and difficult to search for the scoop without digging into the powder.

Previous package failed to match Allmax's brand identity.

Process

Frame & Learn

Worked directly with client to generate a detailed and relevant design brief for the project, including timing, budget, objectives, challenges, logistics and more.

Ideate

Created multiple concepts for a new cap that not only speaks to the brand language, but also with much higher grip-ability.

Build

Leveraged 3D printing technology to rapid prototype different cap designs for ergonomics and visual testing.

Designed a bottle to work with the new cap, with maximum decal space and incorporates the TricorBraun patented EZ Scoop system.

Implement

Worked directly with injection-molding and blow-molding vendors, as well as the engineering team to ensure the whole package is manufacturable, with minimum design changes.

Result

A package that solves the problem of digging for hidden scoops, improves package's ergonomic value, and stands out both in store and online with maximum brand image differentiation.