Target User / Buyer

Sex: Female dominant
Profile: Home baker

Problem

Home bakers enjoy bringing their baked goods for special occasions to share their love with friends and family. Plastic reusable containers are usually used to transport the baked goods, not only for its protection, but also for its ability to display the goodies in a visually pleasing way. However, many bakers find it an annoying process to get the container back after the event is over.

World kitchen identified an opportunity to develop a set of beautifully designed and easy-to-use disposable gift carriers to protect, transport and display baked goods.

Process

Frame & Learn

Conducted research to understand the market and users, and Identify design opportunity for ideation sessions. 

Ideate

Worked directly with the marketing and design teams to generate multiple concepts.

Build

Created paper prototypes for usability and visual testing. 

Implement

Worked directly with a paper packaging vendor to develop manufacturable prototypes.

Developed graphics for different holidays and special occasions. 

Result

This project remained a concept.